Factory Berlin is an international community of innovators and changemakers who support and empower each other to create, share, and disrupt. Inspired by the diversity and exchange at Andy Warhol’s Factory in New York, Factory Berlin brings together the brightest minds from tech, politics, arts, and science into one dynamic and collaborative ecosystem. Our members' extraordinary drive for innovation impels them to become the creators and opinion leaders of tomorrow.

Our members and partners come together at our locations in two of Berlin’s most historic and sought after areas, Mitte and Görlitzer Park, in an inspiring environment designed for comfort and to facilitate our community’s inherent desire to pave the way of the future. Here we host events curated for the members' community and local Berlin ecosphere to bring like-minded people together and encourage them to share expertise, experiences, and ideas.

Defined by the various social milieus that bring us together, Factory Berlin is a melting pot of personalities, skills, and resources, representing the intriguingly diverse atmosphere of Germany’s bustling capital.

Your role

Factory Berlin’s ideal candidate is someone with a good understanding of customer behaviour, a creative problem solver, and a critical thinker. They combine storytelling, planning, campaigning, and analysis to reach the right people, with the right message, at the right place and time.

Responsibilities

  • Work with and within the Brand Team to reach marketing objectives on all paid online communication channels throughout the customer journey
  • Paid performance marketing throughout the entire customer journey with the following goals: collecting high-quality leads for member acquisition, increasing event attendance, maintaining and encouraging member retention, and leveraging advocacy/affinity
  • Plan and execute marketing campaigns to meet specific KPIs through the display, native, SEA, paid social media, and affiliate marketing
  • Manage budgets across all paid communication channels
  • Experiment, test, and analyze campaigns to deeply understand our audience, channels, and communications and efficiently improve results
  • Provide regular reporting of results, learnings, and plans for improvement across all channels

Qualifications

  • Bachelor/Masters degree in Marketing / Media or similar specialties
  • You have 3-5 years of experience in online marketing, specifically performance marketing
  • You’re experienced with working with a variety of industries and markets
  • You understand how to track user actions throughout the customer journey on different platforms (including first- and third-party cookies, server-to-server, and pixel tracking) and how to interpret metrics and their correlations to each other
  • You have experience working with Google Tag Manager and the Facebook Pixel
  • You consider yourself an expert at understanding consumer behavior and driving valuable conversions or actions at every step of the customer journey
  • You are native or fluent in English
  • You are a high-performer and strive to keep learning, innovating, and improving yourself and your team
  • You bring creative ideas to the table and try new ways to reach users in a disruptive manner, challenging the trends and status quo to make our “voice” heard amongst the crowd of advertisers
  • You are organised, can work independently and with a team in a reliable, structured, and diligent manner
  • You aim to continuously empower and strengthen the Factory Berlin brand and its members, totally embodying the ideals, habits, and conduct of a team player, supporter, and opinion leader

What to expect

At Factory Berlin, we like to think with an entrepreneurial mindset. Our focus is to innovate and impact, and the foundation of what we do revolves around thinking collectively and acting as a team. We are motivated, passionate and not afraid to think unconventionally. The backbone of Factory Berlin is our community, as it is the people and the day-to-day interactions taking place here that enable us to thrive. Being a part of our team is not just a job; it’s an experience. Everything we do is executed in a bid to make the experiences of our members as close to perfection as possible. You will work alongside a talented, creative and young team of professionals who are always striving to obtain common goals, and willing to share their knowledge with one another.

Do you feel the right fit for this opening and are excited about starting your next challenge? Just send your application (CV, cover letter and working examples). We are looking forward to hearing from you!